Speakers List 2025

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Abdulmuain AL Soufi has a 17+ Years experience with reputable companies in technical design, specifications and standardization, Products marketing, LV design, Products development & E-Mobility ecosystem.

Main Competencies:

Electric Vehicles charging systems advisor.

LV Final distribution systems design

Type tested systems.

Standardization

Electrical Infrastructure

Certified Trainer “More than 100 training sessions and train more than 600 engineers”

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Eng. Aftab Ahmed joined the National Industrial Development Center (NIDC) in July 2019 after more than 30 years of Automotive Experience in Engineering, Finance and Purchasing & Supply Chain at General Motors and Ford Motor Company, Detroit, USA. He is leading Automotive Cluster team with other members as Chief Advisor.

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Ahmad, originally from Egypt, holds a Bachelor’s degree in Mechanical Engineering. With over 18 years of experience in the energy sector, he has become a seasoned professional. Driven by his passion for EVs and sustainability, Ahmad has dedicated his efforts to advancing automated charging systems for electric vehicles. His expertise and innovative ideas have led to the development of efficient solutions poised to revolutionize the EV charging industry. Ahmad’s unwavering commitment to a better world is evident in his relentless pursuit of positive impact. His focus on e-mobility and automated charging stands as a testament to his vision for a more desirable future for e-mobility.

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"Ahmad, originally from Egypt, holds a Bachelor’s degree in Mechanical Engineering. With over 18 years of experience in the energy sector, he has become a seasoned professional.

Driven by his passion for EVs and sustainability, Ahmad has dedicated his efforts to advancing automated charging systems for electric vehicles. His expertise and innovative ideas have led to the development of efficient solutions poised to revolutionize the EV charging industry.

Ahmad’s unwavering commitment to a better world is evident in his relentless pursuit of positive impact. His focus on e-mobility and automated charging stands as a testament to his vision for a more desirable future for e-mobility."

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Ahmed Samir Elbermbali, Managing Director - MENA Region, CharIN.Ahmed is a dynamic leader in the field of sustainable transportation and mobility, with extensive experience in driving innovative solutions across the Middle East and beyond. As a thought leader and strategic advisor, Ahmed has played a pivotal role in advancing e-mobility initiatives, developing smart transportation strategies, and fostering partnerships that contribute to sustainable urban development. With a strong background in engineering and a passion for sustainability, Ahmed is dedicated to creating impactful change in the mobility sector, ensuring a greener and more efficient future for all.

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"Alhareth Alhisan is a visionary entrepreneur contributing to theshift in Saudi Arabia’s mobility sector. At 24, he has already made asignificant impact by founding iCharge (Ishan), the Kingdom’s firstspecialised EV charging company. Raised in the UK, where he receivedhis primary, secondary, and undergraduate education from topinstitutions, Alhareth combines global knowledge with a genuineunderstanding of local needs.

Before founding iCharge (Ishan), Alhareth identified a significantopportunity in the Kingdom's automotive landscape: the need for afast and reliable EV charging network to make the transition toelectric vehicles possible. Despite the complex regulatory landscape,he successfully launched Saudi’s first Ultra-Fast charging station inAl Khobar, and is now starting to cover and link the three mainregions of Saudi Arabia.

Alhareth's vision extends beyond the immediate success of hisstartup. He is passionate about fostering the widespread adoption ofelectric vehicles in Saudi Arabia, recognizing that it will lead tosafer roads, better cars, and a healthier environment, all whilesaving drivers money. He believes in learning from global bestpractices while adapting to local needs, aiming to build a robust EVinfrastructure that supports Saudi Arabia’s transportation landscape.With iCharge (Ishan), Alhareth is focused on creating a fast andreliable network of EV chargers across Saudi Arabia, ensuringtop-tier service for all users. His belief in the adaptability ofSaudi residents fuels his confidence that the transition to electricvehicles is not only necessary but vital for the country’s economicand environmental goals."

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At the helm of Gasable, strategic leadership and a passion for innovation have been the cornerstones of our expansion in the international markets. Our team has effectively leveraged marketing expertise and distribution networks to consistently exceed revenue targets. With a foundation in surveying and concrete design, the focus has been on building robust operational frameworks that thrive on efficiency. As a founder, my entrepreneurial journey is marked by a relentless pursuit of excellence and a commitment to fostering profitable relationships. The skills honed in creative direction are integral to our organization's identity, empowering us to craft compelling narratives that resonate across diverse audiences. Our success is a testament to a culture of strategic planning underscored by strong communication, as evidenced by the recent a Certificate of Specialization in entrepreneurship and innovation from Harvard Business School.

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AlWaleed has over 5 years of experience in e-mobility, solar energy, and strategic account management. Recognized for driving EV infrastructure initiatives, building strong partnerships with global OEMs, and delivering results through innovation, professionalism, and cross functional

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Amjad Fadil is a seasoned Chief Commercial Officer (CCO) with nearly two decades of experience in FMCG, retail, and sales leadership across the Middle East. Known for his strategic oversight of sales, marketing, and distribution, he excels in transforming commercial operations, launching new categories, and optimizing route-to-market strategies.

He has delivered strong business results through data-driven planning, team empowerment, and stakeholder collaboration across leading organizations, driving market share, profitability, and efficiency across modern trade, traditional channels, and e-commerce.

A passionate commercial strategist, Amjad thrives in competitive markets by driving innovation and building high-performance teams. His leadership is defined by integrity, execution excellence, and deep expertise in consumer goods and retail dynamics in the region.

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Co-Founder & Managing Director at T.A.S. FORCE GmbH, Arash transitions a robust mechanical engineering and production management background into transformational leadership. As former Plant Manager at Richard Fritz GmbH, he has driven operational excellence and strategic initiatives for clients including AMG GmbH, Knorr‑Bremse AG and KION Group. Arash now leads T.A.S. FORCE in delivering agile manufacturing and supply-chain solutions at the intersection of innovation and production.

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Ben Jia is the Vice President of Sales at Smart Mobility, bringing over a decade of experience in China’s rapidly evolving EV charging and energy storage industries. With broad international exposure across China and Europe, Ben has been instrumental in driving market growth and advancing cross-border technology collaboration.

He holds a master’s degree from the University of Southampton, ECS Under his leadership, Ben’s China team was recognized by the China EV Charging Network, the EV Charging & Battery-Swap Association, and the Photovoltaic-Storage-Charging Alliance as one of the Top 10 Brands in China’s Charging and Battery-Swap Industry 2025 — one of the most respected and influential honors in the sector.

In this session, Ben will share his firsthand experience from the Chinese market, including real-world troubleshooting cases, customer profiling, and product-market mapping — offering valuable insights and practical references for the development of the Saudi EV charging and energy storage market.

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Dr. Ali Alshehri is the General Manager of the Future Mobility Institute at KACST, where he leads innovation in autonomous systems, electric vehicles (EVs), and next-generation mobility technologies in support of Saudi Arabia’s Vision 2030 RDI strategy.

With over 23 years of R&D experience spanning Unmanned Aerial Systems, autonomous vehicles, and advanced mobility solutions, he has held key leadership roles at KACST, including serving as Head of the National Center for Aeronautical Technology. He earned a Ph.D. in Electrical Engineering (MEMS specialization) and previously served as an Assistant Research Professor, combining deep technical expertise with strong executive leadership skills.

He is currently pursuing an Executive MBA at Prince Mohammed Bin Salman College of Business & Entrepreneurship, further strengthening his strategic and financial acumen to drive transformative impact in the future of mobility.

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Dr. Samer Aljabari is the Executive Chief Advisor for the Aerospace sector at the NIDC-Ministry of Industry & Mineral Resources. He brings a wealth of global expertise of over 32 years in the aerospace and energy sectors. He is regarded as a subject matter expert on aerospace engine technology with six patents and prestigious recognition awards. His accomplishments include spearheading the conceptual and preliminary design of a Guinness world record for the most efficient gas turbine in the world and establishing the Middle East Aviation Technology Center in Dubai during his 14+ years with General Electric. He is currently leading the KSA Aerospace Industrial Strategy activation with a pipeline of $12.5bn flagship investment projects on materials, AAM, MRO, and components manufacturing.

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Chief Commercial Officer, Solutions Valley a subsidiary of Saudi Electricity Company

Ali Alshehri serves as the Chief Commercial Officer at Solutions Valley, the commercial arm of Saudi Electricity Company (SEC). With nearly two decades of experience in the energy sector, Ali has led major growth initiatives across business development, strategic planning, and commercialization of new energy solutions.He has been instrumental in shaping Solutions Valley’s expansion into non-regulated markets, focusing on sustainable, digital, and customer-driven energy solutions that support the Kingdom’s energy transformation.

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Fadi AlShaikh is General Manager at Volt Charge, leading local EV charger manufacturing in Saudi Arabia. With 16+ years in electrical and e-mobility sectors, he previously headed business development at EVIQ, led EV Charging strategy at Ceer Motors, and launched ABB’s first commercial fast-charging station and a nationwide 100-station EV network in KSA. Fadi is a recognized thought leader and keynote speaker in sustainable mobility globally.

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Drawing upon over two decades of comprehensive commercial, military, and academic expertise, Capt. Fahad ibne Masood is a strategic-tier aerospace systems leader and a 'Professor of Practice' uniquely focused on the future of electric mobility and Advanced Air Mobility (AAM). As the former AAM Project Lead in Oman, he successfully architected a strategic roadmap for AAM integration into the national transportation framework, overseeing a research portfolio and securing industry funding, directly advising government ministries on policy and implementation. His expertise spans the full operational spectrum, from his foundation as a Pilot to his current doctoral research on data science, and is applied to critical challenges like aerospace cybersecurity.

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Faisal Sultan brings nearly three decades of global automotive expertise spanning Lucid, Industrial Clusters, FCA, Magna, Ford, and GM. In his current role, he oversees Lucid’s strategic expansion and operations across the Middle East, driving performance, growth, and partnerships that align with the company’s mission to redefine electric luxury.

Before joining Lucid, Faisal served as Senior Director of Automotive for Industrial Clusters under Saudi Arabia’s Ministry of Energy, Industry and Mineral Resources, where he played a key role in advancing the Kingdom’s industrial ecosystem.

Holding an MBA from the New York Institute of Technology and a Master’s in Automotive Engineering from Lawrence Technological University, Faisal continues to be a driving force behind the region’s e-mobility transformation bridging innovation, policy, and progress.

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Hashim has demonstrated a flair for business since his first leadership position over 25 years ago, acquiring cross-sector exposure in start-up, mid-sized and established organisations. Advancing to director level, Hashim showcases strong strategic, operational and commercial acumen that enables organisations to expand in the Kingdom of Saudi Arabia (KSA). With a vast network of contacts across the region, he is well respected and revered by his peers and colleagues. Hashim knows how to build an organisation from the ground up, yielding the highest growth and realising an impressive $multimillion turnover in the first trading year

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Mr. Heiko Seitz is the Global eMobility Leader of PwC. With more than 19 years of hands-on experience in the mobility, infrastructure and energy sectors, he is a trusted advisor for governmental decision makers and industry c-suites, to shape and execute successful transformations towards sustainable and profitable eMobility ecosystems.

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"Ibrahim Mazen is a highly skilled renewable Energy leader and experienced in renewable energy sales.His career focus blends deep technical knowledge with strategic commercial expertise, particularly across core clean energy components such as EV Chargers, solar inverters, PV modules, and solar cables."

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Please welcome Ismail Barakat, General Manager – Electric Bus Rapid Transit at Electromin—the Petromin Group e-mobility company building Saudi Arabia’s EV-mobility ecosystem. With deep experience in fleet electrification and large-scale charging, Ismail leads initiatives that advance zero-emission mobility and mass transit. Earlier in his career, he helped design Toronto’s 1,000-bus battery-electric depots and delivered EV charging programs for major commercial fleets and corridor sites.

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Jafar Azzamis Energy Engineer passionate about renewables and storage solutions.At Sungrow, he works on projects that combine BESS, Solar PV, and microgrids, helping clients move closer to Vision 2030’s clean energy goals.

His focus is on making complex systems simple, reliable, and cost-effective — from design and compliance to real project execution.

Jafar Azzam enjoys working with partners across KSA and MENA to bring practical, sustainable energy solutions to life.

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Johnny leads direct, indirect and logistics Purchasing, Purchasing Program Management, Supply Chain and Logistics Operations for CEER. In this role he is responsible to deliver products which are competitive on cost, quality and innovation by building win: win relationship with Suppliers. Ensuring CEER is the customer of choice for the world’s best in class Suppliers. Build a competitive Supplier ecosystem to support a viable and sustainable Automotive Industrial Cluster in Saudi Arabia.Johnny brings a wealth of diverse and extensive automotive industry experience, having worked in India, USA, Brazil, China, Singapore and South Korea as a General Motors International Vice President – GPSC. He was a member of the Regional Strategy Board of General Motors Latin America, Middle East and Africa [LAAM] from 2007 to 2010 and Executive Council member of General Motors International Operations from 2010 to 2023.

Since 2018 Johnny has been General Motors’ lead executive for the Uzbekistan / CIS markets and was a member of the Supervisory Council. In this role he was instrumental in establishing a very competitive manufacturing footprint in Uzbekistan, Kazakhstan and Azerbaijan by enabling deep industrialization and localization of Chevrolet vehicles.

Before joining GM, Johnny worked for Mazda , Yamaha and Asahi Glass of Japan in India. He holds a bachelor’s degree in commerce and MBA degree from Punjabi University, India.

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"Jonathan Spear is a Transport Policy and Strategy Advisor with 28 years’ experience in public policy, strategy, governance, skills analysis and capacity building. Much of this has specialized in national, regional and local transport policy frameworks, institutional structures and processes. He has worked extensively in the international arena, including the UK and Europe, Middle East, Africa and Asia-Pacific, and been based in London, Dubai, Beijing, Hong Kong and Singapore.

Much of Jonathan’s work has included benchmarking good practice in multi-modal transport planning and delivery, mainly around urban mobility. In this context, he is increasingly interested in the technical options and potential, policy and regulatory implications of new transport technologies, how this enables future adoption and how approaches may be applied to countries at different stages of development. Recent focus areas include next generation public transport, autonomous and electric vehicles, urban air mobility, micromobility and transport net zero. 

Jonathan is a Fellow of the Chartered Institute of Highways and Transportation (CIHT) and a Chartered Transport Planning Professional (CTPP). He is one of the founding members and former Chair of the CIHT Dubai Group. He has also chaired or actively supported a number of Technical Committees, Task Forces and Oversight Teams for the World Road Association, PIARC, including currently leading international investigation into Disruptive Technologies and Innovation. "

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"Joerg Langer, with more than 30 years of international leadership experience at the crossroads of transformation, innovation, and sustainability, represents EURABUS at  this years EV Auto Show.As one of Europe's true e-mobility pioneers, Eurabus introduced the first fully electric city bus into regular service back in 2012. Today, the company showcases in Riyadh its forward-looking vision of emission-free, integrated mobility – spanning urban centres, intercity connections, corporate fleets, campus shuttles and comfort VIP-services.

The concept is as simple as it is powerful: the customer defines the route, and Eurabus takes care of everything else. Silent. Zero-emission. Reliable.Eurabus – Electric Mobility. Made Simple."

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After 16 years of experiences in the data center industry, I joined UUGreenPower in 2020 to lead the company's international business team. With great honor I've witnessed the rapid development of China's EV charging business, the gradual maturity of the EV charging market in Europe and United States, the steady progress of the charging market in the Middle East and Southeast Asia. During this period, UUGreenPower's business has grown rapidly, increased nearly tenfold in five years. We are very pleased to take this opportunity to share our development experiences, products and solutions, as well as our observations and understanding of various markets with all stakeholders in the Saudi market.

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Commercial leader with 19 years of experience driving sales performance, team leadership, and account development across the Middle East, Africa, and Asia. Skilled in leading high-performing sales teams, managing key accounts, and implementing structured growth strategies. Experienced in B2B customer engagement, contract negotiation, and solution-driven sales across construction, automotive, and electrification sectors. Adept at building long-term client relationships, coaching teams, and optimizing multi-location operations to achieve sustainable and profitable growth. Recognized for exceeding sales targets and driving regional business expansion in complex multi-market environments.

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Mansour Almakhalas is a seasoned eMobility leader with extensive experience driving electric vehicle adoption and infrastructure development across Saudi Arabia. Currently serving as Head of eMobility at Solutions Valley, Mansour is at the forefront of the Kingdom’s sustainable transportation transformation.

With a proven track record spanning over six years in the EV ecosystem, Mansour has held strategic roles including eMobility Marketing Manager at Schneider Electric and Committee Member at SASO (Saudi Standards, Metrology and Quality Organization), where he contributes to shaping national EV standards and regulations.His expertise encompasses EV charging infrastructure deployment, strategic market development, stakeholder engagement across government and private sectors, and creating comprehensive eMobility strategies. Throughout his career at leading organizations including Signify, Abunayyan Holding, and Ercon Group, Mansour has successfully established key partnerships with EPC and MEP contractors while expanding market share in the rapidly evolving electric mobility sector.

As a thought leader in Saudi Arabia’s Vision 2030 eMobility initiatives, Mansour brings valuable insights into the challenges and opportunities of accelerating EV adoption in the region.

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Mr. Mark is a visionary leader with over 25 years of continuous development of core competencies and overcoming challenges. Recognized for performance, resilience, and ambition, with responsibility for numerous tasks within the wholesale, retail and manufacturer management, channel development and strategy development.

From an early stage, Mr. Mark has shaped his career within the BMW Group and its network, starting from traineeship to ultimately becoming the managing director.

As the Chief Innovation Officer at Petromin Corporation in Jeddah (Saudi Arabia), which is a leading Saudi multinational eco-system for advanced mobility and automotive services and solutions, his main responsibility is to focus on newness, improvement, and spread of ideas and technologies across the company’s business verticals.

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Digital Charging Solutions (DCS) is the leading provider for OEM integrated public charging solutions in whole Europe. Out of 13 years in the industry, Markus Bartenschlager, founder of DCS will share insights. "One major success factor for the transformation in the middle east to electric driving will be, to have a charging solution that reliably works across all CPOs and boarders for the EV driver, integrated to the OEM ecosystem.

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"Martin is the founder and CEO of ""electrify me"" , a next-generation EV charging startup focused on customer experience, smart technology, and brand innovation. Previously at AUDI AG, he led the public charging activities for Audi worldwide. In Switzerland, he launched Audi’s first Audi charging hub and introduced a pioneering electric subscription model. His work blends strategic vision, data-driven execution, and deep insight into the future of mobility."

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"We are thrilled to announce Mohamed Fayez as a moderator and speaker at the EV Auto Show Riyadh 2025!

Fayez is a distinguished professional in the electric industry, with over 20 years of experience, focusing on the eMobility sector for the last 5 years. His commitment to sustainability has garnered him accreditation from Mostadam, along with certifications including CharIN Certified Expert, Galileo Master Certificate, and a Diploma in Electric Vehicle Technology.

With extensive experience, Fayez has developed expertise in EV charging infrastructure, covering every aspect of the project lifecycle from initial concept to final implementation."

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Mohammad Naeem is the Managing Director of Greener by IHCC,a leading enabler of e-mobility and EV charging infrastructure in Saudi Arabia.

Under his leadership, Greener has been at the forefront of accelerating the Kingdom’s transition to sustainable transport by deploying large-scale EV charging solutions and advancing partnerships across the ecosystem.

He brings deep expertise in mobility, infrastructure development, and clean energy, making him a key voice in shaping the future of electric mobility in the region

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Mohammed Almusawa is an accomplished business leader and entrepreneur, currently serving as the Chief Executive Officer of ASX E-Mobility, a subsidiary of AlSharif Group Holding. Under his leadership, the company has rapidly positioned itself as a pioneering force in Saudi Arabia's electric vehicle (EV) services sector

.Mohammed also leads E-FILL, one of the Kingdom's largest public EV charging networks, where he has been instrumental in driving the development of the country's fast-charging infrastructure in alignment with Saudi Vision 2030. Through strategic partnerships with global automotive brands, petroleum companies, and technology providers, he has successfully expanded the network's presence across major cities, securing a dominant market share in a highly competitive industry. With a background in Electrical and Electronics Engineering and a Master's degree in Innovation and Entrepreneurship Management from the University of Surrey, Mohammed brings a unique blend of technical expertise and business acumen. His career reflects a deep commitment to fostering innovation, developing sustainable mobility solutions, and contributing to the growth of Saudi Arabia's clean energy and transport sectors.

Mohammed is also actively involved in investment initiatives and economic development programs,leveraging his experience to mentor startups and support emerging ventures in the region.

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Mohammed Abdulmuhsen Alsuhaim is a seasoned executive leader with over 16 years of experience in strategy, human capital development, and large-scale institutional transformation. He currently serves as the Managing Director of the National Automotive and Vehicles Academy (NAVA) — a flagship initiative driving the growth of Saudi Arabia’s automotive and electric vehicle sectors.

At NAVA, Mohammed leads the academy’s strategic direction and operational expansion, positioning it as the Kingdom’s premier center for automotive excellence, advanced manufacturing, and technical workforce development. Under his leadership, NAVA has established strong partnerships with leading Original Equipment Manufacturers (OEMs) such as Lucid Motors, Ceer, and Hyundai, as well as key national entities including the Public Investment Fund (PIF), Human Resources Development Fund (HRDF), and Technical and Vocational Training Corporation (TVTC).

Before joining NAVA, Mohammed served as the Chief Executive Officer of the Saudi Digital Academy (SDA), an initiative under the Ministry of Communications and Information Technology (MCIT), where he spearheaded national programs in digital transformation, talent localization, and tech-skill development. Earlier, he held the position of Assistant Deputy Minister at MCIT, leading strategic initiatives that shaped Saudi Arabia’s digital and innovation ecosystem.

Mohammed holds a Master’s degree in Human Resources Management from AlYamamah University and a Bachelor’s degree in Business Administration from Imam Muhammad bin Saud Islamic University.Throughout his career, he has demonstrated exceptional ability in aligning organizational vision with national priorities, building institutions that produce future-ready talent, and enabling industries through human capability development. His leadership spans the intersection of technology, education, and industrial transformation, with a strong commitment to advancing Vision 2030 objectives and shaping the workforce powering Saudi Arabia’s automotive future.

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Dr. Mohammed Tonkal is an Assistant Professor of Mechanical Engineering at King Abdulaziz University and the Lead for Education & Innovation at EVINEX, a national unit focused on advancing education and innovation in electric vehicle systems.

He earned his PhD from Tufts University (USA), where he researched integrating systems engineering and Agile practices into engineering education. His current work focuses on localizing robotics and EV education in Saudi Arabia through hands-on programs that prepare students for real-world engineering and manufacturing challenges.

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Dr. Mojahed M. Alkhateeb is an Assistant Professor of Industrial Engineering at King Abdulaziz University with a robust background in the automotive and advanced manufacturing sectors. He previously served as a Passive Safety – Vehicle Integration Resident Engineer at Bosch USA, where he worked on system validation and safety integration in next-generation vehicle platforms.

In Saudi Arabia, he is actively engaged in initiatives aligned with Vision 2030, including EVINEX, a national platform that connects universities, investors, and industry to foster innovation and commercialization in electric and sustainable mobility. Alongside his research, he contributes to academia through curriculum development, teaching, and industry partnerships, preparing the next generation of engineers to tackle the challenges of modern manufacturing and transportation systems.

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Mowafak AlSaadi is the Director of eMobility Sales & Marketing at Electromin, a role built upon his extensive leadership background at international firms like Schneider Electric, Microsoft, and Petromin Corporation.

He is a key leader focused on accelerating sustainable and zero-emission mobility in the region. His expertise is dedicated to establishing integrated EV ecosystems and forging collaborative partnerships, effectively driving the regional eMobility transformation.

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Antonio Vasaiely (MSc) is a technology entrepreneur, advisor, and Chief-AI-Officer with over 15 years of experience in mobility, software, and AI strategy. Former Head of Autonomous Driving at a premium OEM and executive at Tier-1 suppliers, he now advises leading automotive companies on AI transformation and digital strategy. Antonio holds a Master’s in Computer Science (AI) and is pursuing a Doctorate on AI-Human collaboration.

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Rami is a seasoned leader with over two decades of experience. He founded CATEC in 2005 and served as CEO, establishing the company as a market leader in digital services and smart cities in the UAE. His leadership was characterized by strategic planning, project financing, and a dedication to institutional excellence.

In 2018, Rami redirected his expertise towards the EV industry, excelling in business development, EV infrastructure expansion, and innovative business models. His passion lies in incubating and scaling solutions that enhance sustainability, drive commercial success, and benefit society.

Rami's ability to build trust and manage relationships is evident through successful interactions with clients from public and private sector institutions across the GCC and the Middle East.

Throughout his career, Rami consistently demonstrated an unwavering commitment to providing the best solutions, inspiring communities, and contributing to a sustainable future. His diverse experience and dedication make him a driving force in the realms of technology, sustainability, and business leadership.

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Ravi Ravichandran serves as the President of Ford Middle East and North Africa, having led the operations since November 2020. He is responsible for the growth and profitability of the Ford and Lincoln brands across the Middle East and North Africa through portfolio expansion, improved distributor engagement and enhanced customer satisfaction. During his tenure, Ravi has been instrumental in leading a turnaround of the business, contributing to the achievement of new performance milestones and record sales growth in the region.

Ravi is an automotive professional with over twenty years of experience in the automotive industry, with an extensive background in manufacturing and supply chain operations. He joined Ford Motor Company in 1997 and during his tenure has held various positions in marketing & sales, strategy and finance, and manufacturing operations in India, China, and the Middle East and Africa markets.

Prior to his current role, Ravi led the Marketing & Commercial Vehicle Business for Ford Direct Markets covering over seventy-five countries in the Middle East & Africa and Asia Pacific regions. He was responsible for the creation and implementation of Ford Product Committee and Future Product Strategy as part of Ford’s Distributor Centre of Excellence, driving business growth amongst multiple stakeholders.

Ravi has also served as an Executive Committee member in Changan Ford Mazda and JMC Joint Venture operations in China, advancing Ford’s strategic growth plans. In 2025 and 2024, he was recognized among Forbes Middle East’s Global Meets Local top 100 and featured as an industry trailblazer in Gulf Insiders’ Business Leaders in the Middle East in 2024.

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"Ricardo is a seasoned Founder and CEO with over two decades of experience in the manufacturing and technology sectors. Having founded multiple successful companies, he is dedicated to driving innovation and sustainable solutions in the electric vehicle industry.

With extensive experience in the Middle East, particularly in Saudi Arabia, Ricardo is currently a strategic advisor to the EV Metals project, a flagship mining-to-refining initiative critical to the electric vehicle supply chain. His role involves advancing strategic partnerships and ensuring the project's success in supporting the growing demand for electric vehicle materials.

Ricardo's expertise includes leading investment rounds and fostering impactful collaborations between public and private sectors. His strong engineering background, combined with an MBA and executive education, equips him with the technical and business acumen to lead transformative growth.

"My unwavering commitment is fueled by a relentless pursuit of innovation and excellence, especially in advancing sustainable mobility and energy solutions in the Middle East."" — Ricardo"

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Rusty Russell is the Executive Director of Mobility at Red Sea Global (RSG), the developer behind the world’s most ambitious regenerative tourism projects, The Red Sea and AMAALA, both of which aim to offer emission-free electric and hydrogen transport across the entire destinations.Since joining RSG in 2021, Rusty has led a team planning and implementing the air, land, and sea movements of RSG’s guests and staff.

He is an experienced professional with a diverse background in transportation and mobility, as well as event and project management, including almost 25 years of experience in major international mega-event design, planning, multi-million-dollar budget management, and full operations delivery. As an international events leader in transportation and mobility, Rusty has managed challenging environments including three Olympic Games, two editions of the FIFA World Cup, two editions of the FIFA Club World Cup, two Special Olympic World Games, the Asian Games, the Asian Cup, multiple Formula One races and numerous other high profile international megaevents, Rusty has successfully trained and managed multicultural teams to ensure superior performance and successful delivery of operations.

After obtaining his degree in Sports Management, Rusty immediately began working in the field of international mega-events. Over the course of his career, he traveled to many locations across the globe to strategically plan, lead, consult, and operate transportation and mobility for events of various scopes and scales. He was previously the Head of Transport, Traffic, and Parking for Expo 2020 Dubai

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Sarah Drake is a results-driven Head of Programme Development and management with extensive experience spanning automotive manufacturing and aftersales. Renowned for her strategic approach to workforce development, Sarah has built and led academies for global brands, driving innovation through industry collaboration, government partnerships, and cutting-edge training design. With a proven record in creating scalable learning programs that close skills gaps, enhance operational efficiency, and future-proof the workforce, Sarah combines technical expertise with strong leadership and business acumen. Her initiatives have supported international academy expansions, promoted diversity in automotive, and aligned education with evolving industry standards.

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Ulf Schulte serves as the Chief Operating Offi¬cer (COO) at EVIQ, Saudi Arabia’s Electric Vehicle Infrastructure Company, backed by the Public Investment Fund and Saudi Electricity Company. Boasting a remarkable career spanning 25 years, Ulf brings a wealth of international expertise in the realm of major urban transport and mobility infrastructure projects. For over a decade, he has been an integral part of the electric mobility ecosystem, demonstrating dedicated focus on the deployment and management of public charging infrastructure, particularly in Europe.

Throughout his career, Ulf has held various managerial positions, showcasing a proven track record of successfully executing large-scale infrastructure projects within the evolving e-mobility landscape. His extensive experience extends to nurturing and growing e-mobility start-ups, contributing significantly to organizational development and operational excellence. Ulf's commitment to the transformation toward a greener future is evident, and he fervently believes in the pivotal role electric mobility plays as a sustainable solution.

Passionate and enthusiastic, Ulf Schulte has strategically leveraged his wealth of experience to drive the growth and development of the e-mobility ecosystem in Saudi Arabia. His leadership is marked by a profound dedication to fostering innovation and sustainability, making him a key figure in shaping the future of electric mobility in the region.

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A visionary in automotive R&D, Dr. Blessing is driving advancements in thermal and fluid systems that are shaping the future of sustainable mobility.With nearly two decades of experience across leading global automotive companies, including GETRAG, MAGNA, and ZF Group, Dr. Blessing has led transformative programs in hybrid and electric drivetrains. He holds a PhD in Powertrain Modelling, Simulation and Evaluation for Hybrid Electric Vehicles from the University of Stuttgart.

At MAHLE, he leads the global R&D function for Thermal & Fluid Systems, pioneering innovative solutions in energy efficiency, e-mobility, and next-generation vehicle thermal management.

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Wejdan Alqahtani is an accomplished E-mobility Product Engineer with specialized expertise in sustainable transportation infrastructure and product lifecycle management. Currently serving as E-mobility Product Engineer at Solutions Valley by SEC, Wejdan is instrumental in advancing Saudi Arabia’s electric vehicle ecosystem through strategic project planning, execution, and business development.

With a strong foundation in Electrical and Electronics Engineering from Sinclair Community College USA, Wejdan brings over three years of progressive experience in the energy and mobility sectors. Her career spans critical roles at industry leaders including Schneider Electric, where she focused on strategic business development for eMobility solutions, and ChanganKSA.

As an emerging voice in the Kingdom’s eMobility transformation, Wejdan brings valuable insights into the technical and operational aspects of building sustainable transportation infrastructure aligned with Vision 2030 objectives.

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"Wolfgang Ademmer serves as the Chief Marketing Officer at Alpitronic, an Italian company headquartered in Bolzano, South Tyrol.

In 2017, he was instrumental in developing the business plan for their all-in-one DC chargers, known as the Hypercharger.

With a robust background in the semiconductor industry and e-mobility, Wolfgang has played a pivotal role in the success of marketing and sales for the Hypercharger product line, initially as a consultant and subsequently as CMO."

BIOGRAPHY

Mr. Wulf started his career in 1996 as an IT-Consultant in the Web 1.0 based "Media & Telco" scene in Germany. During this time, Mr. Wulf realized projects with the most renowned customers and is considered as one of the Media & Telco pioneers in Germany.

In 2007, he decided to leave Telefónica to found DXBe Management in Hamburg & Dubai (UAE) - A strategy & Management Consulting company - focusing on pure Digital business.