Agenda 2025

BIOGRAPHY

BIOGRAPHY

Chief Commercial Officer, Solutions Valley a subsidiary of Saudi Electricity Company

Ali Alshehri serves as the Chief Commercial Officer at Solutions Valley, the commercial arm of Saudi Electricity Company (SEC). With nearly two decades of experience in the energy sector, Ali has led major growth initiatives across business development, strategic planning, and commercialization of new energy solutions.He has been instrumental in shaping Solutions Valley’s expansion into non-regulated markets, focusing on sustainable, digital, and customer-driven energy solutions that support the Kingdom’s energy transformation.

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Faisal Sultan brings nearly three decades of global automotive expertise spanning Lucid, Industrial Clusters, FCA, Magna, Ford, and GM. In his current role, he oversees Lucid’s strategic expansion and operations across the Middle East, driving performance, growth, and partnerships that align with the company’s mission to redefine electric luxury.

Before joining Lucid, Faisal served as Senior Director of Automotive for Industrial Clusters under Saudi Arabia’s Ministry of Energy, Industry and Mineral Resources, where he played a key role in advancing the Kingdom’s industrial ecosystem.

Holding an MBA from the New York Institute of Technology and a Master’s in Automotive Engineering from Lawrence Technological University, Faisal continues to be a driving force behind the region’s e-mobility transformation bridging innovation, policy, and progress.

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Amjad Fadil is a seasoned Chief Commercial Officer (CCO) with nearly two decades of experience in FMCG, retail, and sales leadership across the Middle East. Known for his strategic oversight of sales, marketing, and distribution, he excels in transforming commercial operations, launching new categories, and optimizing route-to-market strategies.

He has delivered strong business results through data-driven planning, team empowerment, and stakeholder collaboration across leading organizations, driving market share, profitability, and efficiency across modern trade, traditional channels, and e-commerce.

A passionate commercial strategist, Amjad thrives in competitive markets by driving innovation and building high-performance teams. His leadership is defined by integrity, execution excellence, and deep expertise in consumer goods and retail dynamics in the region.

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Eng. Aftab Ahmed joined the National Industrial Development Center (NIDC) in July 2019 after more than 30 years of Automotive Experience in Engineering, Finance and Purchasing & Supply Chain at General Motors and Ford Motor Company, Detroit, USA. He is leading Automotive Cluster team with other members as Chief Advisor.

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Mr. Heiko Seitz is the Global eMobility Leader of PwC. With more than 19 years of hands-on experience in the mobility, infrastructure and energy sectors, he is a trusted advisor for governmental decision makers and industry c-suites, to shape and execute successful transformations towards sustainable and profitable eMobility ecosystems.

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"Johnny leads direct, indirect and logistics Purchasing, Purchasing Program Management, Supply Chain and Logistics Operations for CEER. In this role he is responsible to deliver products which are competitive on cost, quality and innovation by building win: win relationship with Suppliers. Ensuring CEER is the customer of choice for the world’s best in class Suppliers. Build a competitive Supplier ecosystem to support a viable and sustainable Automotive Industrial Cluster in Saudi Arabia. 

Johnny brings a wealth of diverse and extensive automotive industry experience, having worked in India, USA, Brazil, China, Singapore and South Korea as a General Motors International Vice President – GPSC. He was a member of the Regional Strategy Board of General Motors Latin America, Middle East and Africa [LAAM] from 2007 to 2010 and Executive Council member of General Motors International Operations from 2010 to 2023. 

Since 2018 Johnny has been General Motors’ lead executive for the Uzbekistan / CIS markets and was a member of the Supervisory Council. In this role he was instrumental in establishing a very competitive manufacturing footprint in Uzbekistan, Kazakhstan and Azerbaijan by enabling deep industrialization and localization of Chevrolet vehicles. 

Before joining GM, Johnny worked for Mazda , Yamaha and Asahi Glass of Japan in India. He holds a bachelor’s degree in commerce and MBA degree from Punjabi University, India."

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Mr. Mark is a visionary leader with over 25 years of continuous development of core competencies and overcoming challenges. Recognized for performance, resilience, and ambition, with responsibility for numerous tasks within the wholesale, retail and manufacturer management, channel development and strategy development.

From an early stage, Mr. Mark has shaped his career within the BMW Group and its network, starting from traineeship to ultimately becoming the managing director.

As the Chief Innovation Officer at Petromin Corporation in Jeddah (Saudi Arabia), which is a leading Saudi multinational eco-system for advanced mobility and automotive services and solutions, his main responsibility is to focus on newness, improvement, and spread of ideas and technologies across the company’s business verticals.

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Mohammed Abdulmuhsen Alsuhaim is a seasoned executive leader with over 16 years of experience in strategy, human capital development, and large-scale institutional transformation. He currently serves as the Managing Director of the National Automotive and Vehicles Academy (NAVA) — a flagship initiative driving the growth of Saudi Arabia’s automotive and electric vehicle sectors.

At NAVA, Mohammed leads the academy’s strategic direction and operational expansion, positioning it as the Kingdom’s premier center for automotive excellence, advanced manufacturing, and technical workforce development. Under his leadership, NAVA has established strong partnerships with leading Original Equipment Manufacturers (OEMs) such as Lucid Motors, Ceer, and Hyundai, as well as key national entities including the Public Investment Fund (PIF), Human Resources Development Fund (HRDF), and Technical and Vocational Training Corporation (TVTC).

Before joining NAVA, Mohammed served as the Chief Executive Officer of the Saudi Digital Academy (SDA), an initiative under the Ministry of Communications and Information Technology (MCIT), where he spearheaded national programs in digital transformation, talent localization, and tech-skill development. Earlier, he held the position of Assistant Deputy Minister at MCIT, leading strategic initiatives that shaped Saudi Arabia’s digital and innovation ecosystem.

Mohammed holds a Master’s degree in Human Resources Management from AlYamamah University and a Bachelor’s degree in Business Administration from Imam Muhammad bin Saud Islamic University.Throughout his career, he has demonstrated exceptional ability in aligning organizational vision with national priorities, building institutions that produce future-ready talent, and enabling industries through human capability development. His leadership spans the intersection of technology, education, and industrial transformation, with a strong commitment to advancing Vision 2030 objectives and shaping the workforce powering Saudi Arabia’s automotive future.

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Ravi Ravichandran serves as the President of Ford Middle East and North Africa, having led the operations since November 2020. He is responsible for the growth and profitability of the Ford and Lincoln brands across the Middle East and North Africa through portfolio expansion, improved distributor engagement and enhanced customer satisfaction. During his tenure, Ravi has been instrumental in leading a turnaround of the business, contributing to the achievement of new performance milestones and record sales growth in the region.

Ravi is an automotive professional with over twenty years of experience in the automotive industry, with an extensive background in manufacturing and supply chain operations. He joined Ford Motor Company in 1997 and during his tenure has held various positions in marketing & sales, strategy and finance, and manufacturing operations in India, China, and the Middle East and Africa markets.

Prior to his current role, Ravi led the Marketing & Commercial Vehicle Business for Ford Direct Markets covering over seventy-five countries in the Middle East & Africa and Asia Pacific regions. He was responsible for the creation and implementation of Ford Product Committee and Future Product Strategy as part of Ford’s Distributor Centre of Excellence, driving business growth amongst multiple stakeholders.

Ravi has also served as an Executive Committee member in Changan Ford Mazda and JMC Joint Venture operations in China, advancing Ford’s strategic growth plans. In 2025 and 2024, he was recognized among Forbes Middle East’s Global Meets Local top 100 and featured as an industry trailblazer in Gulf Insiders’ Business Leaders in the Middle East in 2024.

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Ulf Schulte serves as the Chief Operating Offi¬cer (COO) at EVIQ, Saudi Arabia’s Electric Vehicle Infrastructure Company, backed by the Public Investment Fund and Saudi Electricity Company. Boasting a remarkable career spanning 25 years, Ulf brings a wealth of international expertise in the realm of major urban transport and mobility infrastructure projects. For over a decade, he has been an integral part of the electric mobility ecosystem, demonstrating dedicated focus on the deployment and management of public charging infrastructure, particularly in Europe.

Throughout his career, Ulf has held various managerial positions, showcasing a proven track record of successfully executing large-scale infrastructure projects within the evolving e-mobility landscape. His extensive experience extends to nurturing and growing e-mobility start-ups, contributing significantly to organizational development and operational excellence. Ulf's commitment to the transformation toward a greener future is evident, and he fervently believes in the pivotal role electric mobility plays as a sustainable solution.

Passionate and enthusiastic, Ulf Schulte has strategically leveraged his wealth of experience to drive the growth and development of the e-mobility ecosystem in Saudi Arabia. His leadership is marked by a profound dedication to fostering innovation and sustainability, making him a key figure in shaping the future of electric mobility in the region.

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Johnny leads direct, indirect and logistics Purchasing, Purchasing Program Management, Supply Chain and Logistics Operations for CEER. In this role he is responsible to deliver products which are competitive on cost, quality and innovation by building win: win relationship with Suppliers. Ensuring CEER is the customer of choice for the world’s best in class Suppliers. Build a competitive Supplier ecosystem to support a viable and sustainable Automotive Industrial Cluster in Saudi Arabia.Johnny brings a wealth of diverse and extensive automotive industry experience, having worked in India, USA, Brazil, China, Singapore and South Korea as a General Motors International Vice President – GPSC. He was a member of the Regional Strategy Board of General Motors Latin America, Middle East and Africa [LAAM] from 2007 to 2010 and Executive Council member of General Motors International Operations from 2010 to 2023.

Since 2018 Johnny has been General Motors’ lead executive for the Uzbekistan / CIS markets and was a member of the Supervisory Council. In this role he was instrumental in establishing a very competitive manufacturing footprint in Uzbekistan, Kazakhstan and Azerbaijan by enabling deep industrialization and localization of Chevrolet vehicles.

Before joining GM, Johnny worked for Mazda , Yamaha and Asahi Glass of Japan in India. He holds a bachelor’s degree in commerce and MBA degree from Punjabi University, India.

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Abdulmuain AL Soufi has a 17+ Years experience with reputable companies in technical design, specifications and standardization, Products marketing, LV design, Products development & E-Mobility ecosystem.

Main Competencies:

Electric Vehicles charging systems advisor.

LV Final distribution systems design

Type tested systems.

Standardization

Electrical Infrastructure

Certified Trainer “More than 100 training sessions and train more than 600 engineers”

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Ben Jia is the Vice President of Sales at Smart Mobility, bringing over a decade of experience in China’s rapidly evolving EV charging and energy storage industries. With broad international exposure across China and Europe, Ben has been instrumental in driving market growth and advancing cross-border technology collaboration.

He holds a master’s degree from the University of Southampton, ECS Under his leadership, Ben’s China team was recognized by the China EV Charging Network, the EV Charging & Battery-Swap Association, and the Photovoltaic-Storage-Charging Alliance as one of the Top 10 Brands in China’s Charging and Battery-Swap Industry 2025 — one of the most respected and influential honors in the sector.

In this session, Ben will share his firsthand experience from the Chinese market, including real-world troubleshooting cases, customer profiling, and product-market mapping — offering valuable insights and practical references for the development of the Saudi EV charging and energy storage market.

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Fadi AlShaikh is General Manager at Volt Charge, leading local EV charger manufacturing in Saudi Arabia. With 16+ years in electrical and e-mobility sectors, he previously headed business development at EVIQ, led EV Charging strategy at Ceer Motors, and launched ABB’s first commercial fast-charging station and a nationwide 100-station EV network in KSA. Fadi is a recognized thought leader and keynote speaker in sustainable mobility globally.

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Mansour Almakhalas is a seasoned eMobility leader with extensive experience driving electric vehicle adoption and infrastructure development across Saudi Arabia. Currently serving as Head of eMobility at Solutions Valley, Mansour is at the forefront of the Kingdom’s sustainable transportation transformation.

With a proven track record spanning over six years in the EV ecosystem, Mansour has held strategic roles including eMobility Marketing Manager at Schneider Electric and Committee Member at SASO (Saudi Standards, Metrology and Quality Organization), where he contributes to shaping national EV standards and regulations.His expertise encompasses EV charging infrastructure deployment, strategic market development, stakeholder engagement across government and private sectors, and creating comprehensive eMobility strategies. Throughout his career at leading organizations including Signify, Abunayyan Holding, and Ercon Group, Mansour has successfully established key partnerships with EPC and MEP contractors while expanding market share in the rapidly evolving electric mobility sector.

As a thought leader in Saudi Arabia’s Vision 2030 eMobility initiatives, Mansour brings valuable insights into the challenges and opportunities of accelerating EV adoption in the region.

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Mowafak AlSaadi is the Director of eMobility Sales & Marketing at Electromin, a role built upon his extensive leadership background at international firms like Schneider Electric, Microsoft, and Petromin Corporation.

He is a key leader focused on accelerating sustainable and zero-emission mobility in the region. His expertise is dedicated to establishing integrated EV ecosystems and forging collaborative partnerships, effectively driving the regional eMobility transformation.

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Rami is a seasoned leader with over two decades of experience. He founded CATEC in 2005 and served as CEO, establishing the company as a market leader in digital services and smart cities in the UAE. His leadership was characterized by strategic planning, project financing, and a dedication to institutional excellence.

In 2018, Rami redirected his expertise towards the EV industry, excelling in business development, EV infrastructure expansion, and innovative business models. His passion lies in incubating and scaling solutions that enhance sustainability, drive commercial success, and benefit society.

Rami's ability to build trust and manage relationships is evident through successful interactions with clients from public and private sector institutions across the GCC and the Middle East.

Throughout his career, Rami consistently demonstrated an unwavering commitment to providing the best solutions, inspiring communities, and contributing to a sustainable future. His diverse experience and dedication make him a driving force in the realms of technology, sustainability, and business leadership.

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Mr. Wulf started his career in 1996 as an IT-Consultant in the Web 1.0 based "Media & Telco" scene in Germany. During this time, Mr. Wulf realized projects with the most renowned customers and is considered as one of the Media & Telco pioneers in Germany.

In 2007, he decided to leave Telefónica to found DXBe Management in Hamburg & Dubai (UAE) - A strategy & Management Consulting company - focusing on pure Digital business.

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Ahmed Samir Elbermbali, Managing Director - MENA Region, CharIN.Ahmed is a dynamic leader in the field of sustainable transportation and mobility, with extensive experience in driving innovative solutions across the Middle East and beyond. As a thought leader and strategic advisor, Ahmed has played a pivotal role in advancing e-mobility initiatives, developing smart transportation strategies, and fostering partnerships that contribute to sustainable urban development. With a strong background in engineering and a passion for sustainability, Ahmed is dedicated to creating impactful change in the mobility sector, ensuring a greener and more efficient future for all.

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Eng. Aftab Ahmed joined the National Industrial Development Center (NIDC) in July 2019 after more than 30 years of Automotive Experience in Engineering, Finance and Purchasing & Supply Chain at General Motors and Ford Motor Company, Detroit, USA. He is leading Automotive Cluster team with other members as Chief Advisor.

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Co-Founder & Managing Director at T.A.S. FORCE GmbH, Arash transitions a robust mechanical engineering and production management background into transformational leadership. As former Plant Manager at Richard Fritz GmbH, he has driven operational excellence and strategic initiatives for clients including AMG GmbH, Knorr‑Bremse AG and KION Group. Arash now leads T.A.S. FORCE in delivering agile manufacturing and supply-chain solutions at the intersection of innovation and production.

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Mohammad Naeem is the Managing Director of Greener by IHCC,a leading enabler of e-mobility and EV charging infrastructure in Saudi Arabia.

Under his leadership, Greener has been at the forefront of accelerating the Kingdom’s transition to sustainable transport by deploying large-scale EV charging solutions and advancing partnerships across the ecosystem.

He brings deep expertise in mobility, infrastructure development, and clean energy, making him a key voice in shaping the future of electric mobility in the region

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Mowafak AlSaadi is the Director of eMobility Sales & Marketing at Electromin, a role built upon his extensive leadership background at international firms like Schneider Electric, Microsoft, and Petromin Corporation.

He is a key leader focused on accelerating sustainable and zero-emission mobility in the region. His expertise is dedicated to establishing integrated EV ecosystems and forging collaborative partnerships, effectively driving the regional eMobility transformation.

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Rusty Russell is the Executive Director of Mobility at Red Sea Global (RSG), the developer behind the world’s most ambitious regenerative tourism projects, The Red Sea and AMAALA, both of which aim to offer emission-free electric and hydrogen transport across the entire destinations.Since joining RSG in 2021, Rusty has led a team planning and implementing the air, land, and sea movements of RSG’s guests and staff.

He is an experienced professional with a diverse background in transportation and mobility, as well as event and project management, including almost 25 years of experience in major international mega-event design, planning, multi-million-dollar budget management, and full operations delivery. As an international events leader in transportation and mobility, Rusty has managed challenging environments including three Olympic Games, two editions of the FIFA World Cup, two editions of the FIFA Club World Cup, two Special Olympic World Games, the Asian Games, the Asian Cup, multiple Formula One races and numerous other high profile international megaevents, Rusty has successfully trained and managed multicultural teams to ensure superior performance and successful delivery of operations.

After obtaining his degree in Sports Management, Rusty immediately began working in the field of international mega-events. Over the course of his career, he traveled to many locations across the globe to strategically plan, lead, consult, and operate transportation and mobility for events of various scopes and scales. He was previously the Head of Transport, Traffic, and Parking for Expo 2020 Dubai

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"Wolfgang Ademmer serves as the Chief Marketing Officer at Alpitronic, an Italian company headquartered in Bolzano, South Tyrol.

In 2017, he was instrumental in developing the business plan for their all-in-one DC chargers, known as the Hypercharger.

With a robust background in the semiconductor industry and e-mobility, Wolfgang has played a pivotal role in the success of marketing and sales for the Hypercharger product line, initially as a consultant and subsequently as CMO."

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Ahmed Samir Elbermbali, Managing Director - MENA Region, CharIN.

Ahmed is a dynamic leader in the field of sustainable transportation and mobility, with extensive experience in driving innovative solutions across the Middle East and beyond. As a thought leader and strategic advisor, Ahmed has played a pivotal role in advancing e-mobility initiatives, developing smart transportation strategies, and fostering partnerships that contribute to sustainable urban development. With a strong background in engineering and a passion for sustainability, Ahmed is dedicated to creating impactful change in the mobility sector, ensuring a greener and more efficient future for all.

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Please welcome Ismail Barakat, General Manager – Electric Bus Rapid Transit at Electromin—the Petromin Group e-mobility company building Saudi Arabia’s EV-mobility ecosystem. With deep experience in fleet electrification and large-scale charging, Ismail leads initiatives that advance zero-emission mobility and mass transit. Earlier in his career, he helped design Toronto’s 1,000-bus battery-electric depots and delivered EV charging programs for major commercial fleets and corridor sites.

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